01628 876 160 gem@opturlo.com
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Headings, Titles, Body, tweets, blogs, hashes, snippets, meta, footers & the rest. What are the best keywords to put in these places?

 

Got 10 mins? Great. Then after you’ve got your keywords, find another 10 mins and get your competitors!

Background on Google Keyword Planner

This free tool from Google Ads has been designed to help advertisers create better ad campaigns on Google by giving them keyword ideas to bid for.

Forecasting helps advertisers budget and bid for keywords relevant to their products or services. The historical statistics shows you actual keyword performance over a period of time. This is the bit we are interested in.

To give your website, blog and social media content an organic SEO boost, it’s worth knowing what keywords are going to help, and which aren’t. Let’s get your list and find out.

 

Sign in to Keyword Planner

Sign in to Google’s keyword planner tool You will need to create a google ad account if you haven’t already. It’s super easy and the tool will guide you through.

 

Get your Keyword List

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1:  Look top right on the dashboard and click the tool / spanner icon. Under planning, click  ‘Keyword Planner’.

2: Click ‘Find Keywords’ and enter your website url applying it to page only.  You could add words or phrases related to the product or service you are selling instead of your url. Click ‘Get Started’.

[ I applied: https://opturlo.com ]

3: A historical metric list of keywords relevant to your business will now appear. The default range is year to date, however you can change the date range using the calendar in the top right corner.

[ Date range settings are great if you want to look at previous seasonal trends like the Christmas period or the FIFA World Cup for example ]

4. Look top left and find ‘Locations’ check that location is set for your preferred audience location. Most of you reading this post will probably be set to United Kingdom.

[ I’m going to set mine to Buckinghamshire, Berkshire, Oxfordshire and Surrey to see what my regional queries look like. The combined reach here is roughly 13 million]

5. Your list stats will now change based on the date and location you have set. Look above right of the list and click  ‘Download Keyword Ideas’. Check your downloads file for this .csv file and open it.

Find your best content topics

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6: Personalise your spreadsheet [ enlarge the font, add colour, embold the headings etc ] for easier reading. Then add the filter buttons to the heading row [ row 3 ]

7. Filter ‘Minimum Search Volume’ in descending order. Then set the filter on ‘Competition’ to low. This will remove all the high’s and medium’s.

[ The level of competition being low, medium, or high is determined by the number of advertisers bidding on each keyword relative to all keywords across Google. Highly competitive keywords mean they are more in demand. The more in demand a keyword is, the harder it will be for your content to stand out in that crowd. ]

8. Take a look at your top results. Take note of the ones with a decent monthly search volume and low competition stats. Here are my top 3 for Opturlo:

Keyword Min search volume Max search volume Competition
what is seo 100 1,000 Low
beauty websites 100 1,000 Low
renewable energy 100 1,000 Low

Without having to do any more work, I already know that my next blog post needs to answer the question ‘What is SEO’

Between 100 – 1000 people near my business location are broadly entering this query into google every month; and with less competition for this key phrase, I probably stand a good chance of earning some of this traffic. Unlike ‘beauty websites’ [ which are probably people looking for skincare and cosmetics, ] this key phrase is relevant to my business. If people in my area are wanting to know more about SEO, then I offer advice and services that can help them.

‘Renewable energy’ is central to my hosting services and I am glad to see there is interest in sustainable power. Great for dropping into blog and social posts, but for an individual post, these two words are quite broad on their own.  In order to write a relevant post, I need to get some context.

9. Merge or pair your highly competitive keywords with your low competing keywords to make specific long-tail key phrases to use in blogs and posts. If I go back to my spreadsheet and remove the competition filter, the results will go back to displaying ‘Min search volume’ in descending order. This is what my top 5 results look like:

Keyword Min search volume Max search volume Competition
wordpress 10,000 100,000 Medium
seo 1,000 10,000 Medium
website design 1,000 10,000 High
website builder 1,000 10,000 High
domain name 1,000 10,000 High

This helps me to generate pieces that will interest my audience:

Host your wordpress website using renewable energy.
Use renewable energy and make your web design more sustainable.
Review of drag & drop website builders powered by renewable energy.

10. Finally, look for questions. Go back to the spreadsheet and in the first heading ‘Keyword’ click the filter and use the ‘choose one’ drop down to select ‘contains.’ In the free text box to the right, type ‘How’  then try ‘What, ‘Where’ and ‘When’. Pick your most relevant queried questions and aim to answer them across your blog and social networks. How to build a website is coming up in our new training sessions!

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Key-wording the competition

Repeat steps 1 – 10 again, but this time, use your competitors url in Google’s Keyword Planner. Notice anything different? Or the same? How can you earn the attention of their audience?

For more information on google’s keyword planner, head over to their support page.

If you would like to know more about Keywords and the SEO value they bring to your content, give me a call, or send me a message – I’d be glad to help! Gem.